Design for older people sucks! Alive Ventures incubates companies that help older adults love, work, and live better. My charge was to write and edit copy for the Alive Ventures launch site that clearly communicates the company's mission and preserves the unique voice of its co-founders, design entrepreneurs Ayse Birsel and John Zaplonski. I also developed a script for an experiential activation planned for SXSW 2020.