When titans of design Herman Miller and Knoll joined forces as MillerKnoll, what they created is a collective of the world’s leading design companies. When I joined forces with 2x4, what we created was a distinct verbal identity and expression for this visionary new brand.
In partnership with 2x4, I helped define MillerKnoll’s core brand language, key messages, voice principles and tactics, content strategy, and communications assets, including a brand narrative and video scripts for its showrooms.
