Uniqlo: Curating, Product Development, Writing

From 2014–2017, I worked with Uniqlo to develop its SPRZNY line, apparel and accessories inspired by MoMA's unparalleled collection of modern and contemporary art, sold at Uniqlo stores worldwide. I curated a dynamic range of MoMA artists and artworks for Uniqlo's designers to riff on, approved all final apparel designs, and wrote product and promotional copy. 

My SPRZ collections highlighting masters of graphic design at MoMA include Experimental Jet Set, Paula Scher, and Massimo Vignelli.

T-shirts inspired by Vignelli's iconic designs for the New York City subway.

T-shirt inspired by Dutch masters of minimalism, Experimental Jetset

T-shirt inspired by Dutch masters of minimalism, Experimental Jetset

T-shirt inspired by Paula Scher's trademark typographic sensibility.

T-shirt inspired by Paula Scher's trademark typographic sensibility.