Gensler: Brand Strategy, Retail Design, and Marketing
I fell in love with brand strategy and retail design while working at leading global design firm Gensler. I worked within a boutique brand design studio and collaborated with creatives on a range of projects, from retail concept and rollout, to soup-to-nuts brand design. Key clients included Apple, Gap, Genentech, PacSun, Allsteel, REI, CityCenter, and others.
I generated strategic project proposals and presentations that leveraged Gensler’s expertise to win new retail and brand design projects. I also led an initiative to recast POV and marketing copy after an internal rebrand and managed a library of projects and marketing collateral. My verbal savvy was tapped for naming exercises for a new PacSun retail concept.