The Mill: Copywriting, Editing

The Millthe creative content studio for the motion graphics industry–was undergoing a brand refresh, and with it came the opportunity to re-position its chief asset: the talent pool. This diverse staff of artists, number crunchers, producers, and technical wizards are the elves that keep The Mill churning out great content, in offices all over the globe. 

Working with my compadre Kyle, the team over at Kylebc, I established an internal bio format and guidelines that allowed staff to narrativize their skills and experience. The guidelines also sought to establish consistency in tone, length, and format for employees regardless of whether they were in creative or client services, production, or finance.