Knoll: Interactive Archive

I partnered with modern design icon Knoll to develop The Archive, an interactive timeline of the company’s history, which launched in October 2018. I curated, researched, and wrote new timeline entries spanning over 100 years of design history, and uncovered the many personal and professional connections linking the design luminaries and institutions that shaped Knoll's history. The new Archive also incorporates the history of KnollTextiles, and spotlights the many contributions of women designers. Data visualization produced in conjunction with Schema Design.

Please note the Archive is best experienced on a desktop or tablet.

Entries can be explored in three views: as a chronological timeline, in a regular grid, or as a constellation that shows the many personal and professional connections linking Knoll with many interwar and postwar design luminaries. The 400+ entries can also be sorted by themes and tags, and a particular entry can be set as a filter to view related content.

Tri-Lox: Strategy, Messaging, Copywriting, Naming, Research

This Brooklyn design-build studio is expanding into new markets and sought my help with a brand refresh and copy for its new site. Founded in 2009 by three designers with a passion for sustainability, Tri-Lox had grown from a custom fabrication workshop into a vertically-integrated millworks producing standardized, reclaimed wood products scaled for residential developers and retail rollout. I developed a strategy and messaging program that speaks to an intimate, materials-driven design process, while showcasing a capability for sustainable design at volume. Featured project narratives exemplify Tri-Lox's holistic approach to design. Product descriptions reveal the authentic origin stories that enrich each collection, material, and finish.

This extensive project included stakeholder interviews, a competitor audit, development of a brand strategy and brand voice guidelines, comprehensive copywriting, and product naming.

Sweetflag: Strategy, Messaging, Naming, Copy

Sweetflag is an online retailer with a distinctly feminine ethos, specializing in products for a 'lifted lifestyle.' I helped position Sweetflag within the burgeoning market of #girlswhosmoke by identifying their core values, key messaging, and cultivating a friendly, relaxed vibe in marketing communications and select product copy.

Site design by Jodie. Photography by Alyssa Robb. Creative Direction by Lydia Okrent.

"When you wanna hit the high note, toot on this tiny saxophone-shaped pipe."

"When you wanna hit the high note, toot on this tiny saxophone-shaped pipe."

"Appreciate time in the abstract with the poetic Bubble Glass. This whimsical "hour" glass will ease your anxiety as you watch minutes melt away into a cascade of bubbles."

"Appreciate time in the abstract with the poetic Bubble Glass. This whimsical "hour" glass will ease your anxiety as you watch minutes melt away into a cascade of bubbles."