Knoll: Interactive Archive

December 24, 2018

I partnered with modern design icon Knoll to develop The Archive, an interactive timeline of the company’s history. I curated, researched, and wrote new timeline entries spanning over 100 years of design history, and uncovered the many personal and professional connections linking the design luminaries and institutions that shaped Knoll's history. The new Archive also incorporates the history of KnollTextiles, and spotlights the many contributions of women designers. Data visualization produced in conjunction with Schema Design.

Please note the Archive is best experienced on a desktop or tablet.

Entries can be explored in three views: as a chronological timeline, in a regular grid, or as a constellation that shows the many personal and professional connections linking Knoll with many interwar and postwar design luminaries. The 400+ entries can also be sorted by themes and tags, and a particular entry can be set as a filter to view related content.

The Museum of Modern Art: Curatorial Projects

October 31, 2017

I've organized and assisted with over a dozen architecture and design exhibitions at MoMA, including How Should We Live? Propositions for the Modern Interior, Making Music Modern: Design for Ear and Eye, Designing Modern Women 1890–1980, Latin America in Construction: Architecture 1955–1980, From the Collection: 1960–1969, and Massimo Vignelli: The Subway and the City.

During my time at MoMA, I also facilitated the acquisition of numerous iconic works for the collection, including a 1957 Fender Stratocaster, a student bedroom suite designed by Charlotte Perriand, and a large scale recent work by Sheila Hicks.

How Should We Live?

From the Collection: 1960–1969

Making Music Modern: Design for Ear and Eye

Designing Modern Women 1890-1980

Hand Signals: Digits, Fists, and Talons

Latin America in Construction: 1950–1980

Tri-Lox: Strategy, Messaging, Copywriting, Naming, Research

October 30, 2017

This Brooklyn design-build studio is expanding into new markets and sought my help with a brand refresh and copy for its new site. Founded in 2009 by three designers with a passion for sustainability, Tri-Lox had grown from a custom fabrication workshop into a vertically-integrated millworks producing standardized, reclaimed wood products scaled for residential developers and retail rollout. I developed a strategy and messaging program that speaks to an intimate, materials-driven design process, while showcasing a capability for sustainable design at volume. Featured project narratives exemplify Tri-Lox's holistic approach to design. Product descriptions reveal the authentic origin stories that enrich each collection, material, and finish.

This extensive project included stakeholder interviews, a competitor audit, development of a brand strategy and brand voice guidelines, comprehensive copywriting, and product naming.

S9 Architecture: Messaging Strategy, Copywriting, Research

October 26, 2017

S9 Architecture is a new, New York-based practice with a host of high profile projects already under its belt–including The New York Wheel and Industry City.

I work with S9 Architecture to establish the firm's distinct point of view within the industry by sharing the stories behind its design projects. Short narratives place the projects within a larger urban context and highlight materials, inspiration, process and impact.